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What is Shopify? A Complete Guide for Beginners

What is Shopify? A Complete Guide for Beginners
You are already aware of Shopify if you have considered selling your products or services online. So, what is Shopify exactly? What are the potential benefits of starting and running your own online business?
One tool for starting and running an internet company is Shopify, a cloud-based platform. Shopify enables selling memberships and subscriptions in addition to tangible and digital products. You may add features and functions, change your business's appearance, collect payments, track orders, and evaluate your efficacy.
A predicted $120 billion in sales and 1.7 million merchants are anticipated on the respectable and well-known American e-commerce platform Shopify by 2020. No matter what degree of experience you have, Shopify can help you build and grow your online company.
Table of contents
  • What is Shopify?
  • What’s included with Shopify?
  • 7 Reasons to Choose Shopify
  • Surface Your Brand Everywhere, Sell Anywhere
  • Make Customer Connections with Shopify
  • The Tools You Need to Grow and Thrive
  • Conclusion
  • Shopify FAQs

What Is Shopify?

Shopify, a cloud-based platform, makes online shop creation and management easy. It is one of the most reputable and famous online marketplaces, with over 1.7 million suppliers and expected sales of $120 billion by 2020. Start, run, and expand your online company with Shopify's suite of tools.
On this list of qualities are:
  • You may build up the foundation of your company using our user-friendly interface without having to be technical or skilled in programming.
  • A vast selection of customizable layouts and themes are offered.
  • Dependable online shop software with many tools to manage orders, taxes, inventory, shipping, etc.
  • Increases in visitor numbers leads, and conversions are the goals of this marketing and SEO solution.
  • This enormous app store's hundreds of connectors and extensions might help you expand your company's features and capabilities.
  • At any time of day, our customer support agents are here to assist you with any questions or issues.
  • You may test Shopify risk-free for 14 days by using their trial offer.
Because of its versatile and adaptive design, Shopify can handle various online enterprises, from sole proprietorships to multinational organizations. With Shopify, almost anything may be sold, including digital and physical items, services, memberships, and subscriptions.
A variety of sales strategies are available on Shopify, which might aid in expanding your customer base and impact. These platforms include online marketplaces, blogs, social media, and physical storefronts. No, Shopify is much more comprehensive. Beyond that, it goes. These are the people who have a strong interest in online business and who can assist you.

How does Shopify work?

While it's true that running an online business may be challenging, Shopify streamlines the process for all users. No matter how big or small, any company may benefit from its vast feature set, user-friendly design, and vast application and connectivity network.
Those who don't know how to code may open an online shop on Shopify and make all the necessary customizations. The storefront builder's drag-and-drop functionality makes it easy for companies to include their brand elements and desired style in the store's design. Shopify allows you to express yourself in any way you can imagine, from understated elegance to stunning modernity.
Beyond storefront creation, Shopify extends its capabilities to inventory management, payment processing, and shipping fulfillment. Businesses can effortlessly track stock levels, receive alerts for low-stock items, and manage orders effectively, ensuring customers receive their products promptly and without hassle.
Shopify also works with many payment processors, so buyers may use the ones they like most to make safe, easy purchases. Additionally, Shopify simplifies shipping by providing discounted rates and integrating with popular shipping carriers, ensuring timely and reliable product delivery.
Sales performance and consumer behavior may be better understood with the help of Shopify's marketing and analytics solutions. These findings pave the way for data-driven decisions, boosting marketing efficacy, consumer satisfaction, and revenue. You may boost every area of your e-commerce operations using Shopify's large app ecosystem, which offers different third-party solutions.
By integrating various marketing automation and customer support solutions, companies may personalize the Shopify platform to meet their unique requirements and objectives, guaranteeing that their online shop is adequately prepared for success.

What’s included with Shopify?

A Robust Ecosystem of Features and Functionality
Shopify empowers businesses of all sizes to establish and manage their online presence with comprehensive features and tools. From storefront creation and inventory management to payment processing and marketing automation, Shopify provides everything needed to run a successful e-commerce operation.

Storefront Creation: Design Your Dream Online Store

Shopify's user-friendly drag-and-drop storefront builder allows businesses to create visually appealing and customized online stores without requiring any coding expertise. Businesses can easily customize their storefront to reflect their brand identity and provide clients with a smooth purchasing experience using various design components, themes, and templates.
Shopify drag and drop interface

Inventory Management: Seamlessly Track and Manage Stock

Shopify's robust inventory management system simplifies tracking stock levels, managing orders, and ensuring product availability. Businesses can easily add, edit, and track products, receive alerts for low-stock items, and generate detailed inventory reports.
The reliable inventory management solution offered by Shopify.

Payment Processing: Secure and Convenient Transactions

Shopify integrates seamlessly with various payment gateways, enabling businesses to accept customer payments worldwide. Customers can securely pay using their preferred methods, including credit cards, debit cards, PayPal, and popular alternative payment options.

Shipping and Fulfillment: Streamline Order Fulfillment

Shopify simplifies shipping and fulfillment by providing discounted rates and integrating with popular shipping carriers. Businesses can easily create and manage shipping labels, track shipments, and offer customers various shipping options.

Marketing and Analytics: Data-Driven Insights for Growth

With Shopify's marketing and analytics capabilities, companies can improve their e-commerce strategy and make data-driven choices. Companies may monitor sales success, develop more precise marketing strategies, and learn much about consumer behavior.

App Ecosystem: Expand Functionality with Third-Party Apps

Shopify's extensive app ecosystem offers many third-party tools to enhance e-commerce operations. From marketing automation and customer service solutions to social media integrations and accounting tools, businesses can tailor their Shopify platform to their specific needs and goals.

Security and Reliability: Safeguard Your Business and Data

Shopify prioritizes security and data protection, ensuring businesses can operate confidently. Shopify's robust infrastructure and security measures safeguard sensitive data, protect against cyberattacks, and ensure compliance with industry standards.

Customer Support: Dedicated Assistance When You Need It

Shopify offers comprehensive customer support through various channels, including email, phone, live chat, and community forums. Businesses can access a wealth of resources, documentation, and troubleshooting guides to resolve issues and optimize their use of Shopify.

7 Reasons to Choose Shopify

Shopify is an excellent choice for anyone wanting to start or grow an online business. Here are some of the reasons why you should choose Shopify for your online business:

Ease of use

Using Shopify is a breeze, especially for those new to e-commerce. You don't need any coding skills or technical understanding to launch and manage your Shopify store. Thanks to the intuitive design, you'll be selling products online quickly. You may use the drag-and-drop editor to customize your business's look further without modifying any code.

Flexibility and scalability

You can quickly expand your shop as your company grows with Shopify because of its scalability and flexibility. You may personalize your store's look and add additional features with hundreds of accessible themes and apps.
Connect your business to many services and platforms, like Instagram, Facebook, Google, Amazon, MailChimp, etc. Altering your Plan's tier is another way to tailor it to your needs and budget.

Security and reliability

When managing the expansion and success of your online business, Shopify is an excellent, safe platform to rely on. An SSL certificate, which Shopify provides at no cost, may help keep your store's data and transactions safe. Keep calm about technical issues and outages since Shopify handles everything for you. They handle web hosting, security, updates, backups, and maintenance.
Shopify ensures the uninterrupted operation of your online company with a 99.98% uptime guarantee and 24/7 customer service.

Features and services

Shopify goes above and beyond by providing more than just tools and services for e-commerce platform development and management. Online storefronts, shopping carts, items, orders, customers, statistics, and settings are just a few of the many features offered by Shopify. Everything you need to launch and run your internet company is also part of it.
Inventory, Fulfillment Network, Email, Marketing, Shopify Experts, and many more supplementary Shopify tools and services are at your fingertips.

Affordability and value

Among e-commerce systems, Shopify provides the most bang for the buck...
Storefront offers a fair and affordable pricing structure with monthly subscriptions ranging from $9 to $299.
In addition, for only $9/month, you may utilize Shopify Lite to sell on social media or your current website.
Shopify Plus offers enterprise-level capabilities and support to high-volume shops. Learn whether Shopify is right for you with their free 14-day trial. The platform will only deduct fees from your customers' purchases if you integrate Shopify with a third-party payment processor.

Community and support

Shopify also has a large and active community and support network, which can help you with your online store. Shopify has a dedicated and friendly customer support team available 24/7 via phone, email, chat, or social media.
Shopify also has a comprehensive and helpful knowledge base containing articles, guides, tutorials, videos, and more.
Shopify also has a vibrant and supportive community, which includes forums, blogs, podcasts, webinars, events, and more. Shopify also has a network of partners and experts who can help you with your store's design, development, marketing, or optimization.

Surface Your Brand Everywhere, Sell Anywhere

Shopify can help you reach and sell to customers across multiple channels and platforms without compromising your brand identity or customer experience. You can use Shopify to:

Sell on your website.

Social media sites like Instagram, Facebook, TikTok, and Pinterest all have built-in shopping carts that you can use with Shopify.
Shopify allows you to build and sync a product catalog, manage inventory, and fulfill client orders. You may run ads, engage with your followers, and measure your success using Shopify's built-in capabilities.

Sell on social media.

Among the many social media platforms you may integrate with Shopify to sell your products directly are Facebook, Instagram, Pinterest, and TikTok. In addition to managing your inventory and orders, Shopify lets you build and sync your product catalog.
Engaging with followers, running advertisements, and measuring outcomes are all within Shopify's purview.

Sell on online marketplaces.

Store your goods on marketplaces like Etsy, Amazon, eBay, Walmart, and more using Shopify. Inside Shopify, you can manage your inventory, accept orders, list items, and sync them. Optimizing your listings, tracking your success, and tapping into new markets are all possible with Shopify.

Sell in person

Shopify allows you to set up an online storefront to sell on several marketplaces. Sell more with Shopify's built-in features for inventory management, order processing, listing, and syncing.
Shopify makes optimizing your listings, monitoring your performance, and expanding into other marketplaces easy.

Make Customer Connections with Shopify

The live chat feature helps you understand customer needs.
Establishing and maintaining strong customer connections is crucial for enduring success in online commerce. With Shopify, companies can interact with their consumers on a deeper level, turning one-time purchases into long-term relationships that boost loyalty and expansion.

Expanding Reach with Shopify Markets

Shopify Markets breaks down geographical barriers, enabling businesses to reach customers worldwide. With a single online store, businesses can seamlessly sell to customers in different countries, catering to their unique preferences and cultural nuances.
This global reach opens opportunities, expanding customer bases and driving revenue growth.

Targeted Engagement with Marketing Tools

Shopify provides a comprehensive suite of customer engagement and marketing tools to ensure that the right message reaches the right customer at the right time. Businesses can leverage customer segmentation to tailor marketing campaigns to specific customer groups based on purchase history, demographics, and interests.
Email marketing automation allows personalized and timely communication, informing customers about new products, promotions, and exclusive offers.

Conversational Commerce with Messaging Tools

Shopify Inbox transforms customer interactions into seamless conversations. Businesses can engage with customers in real time, providing prompt support and addressing concerns efficiently.
Chatbots and automated messaging may address common questions, allowing customer support agents more time to solve complicated problems and establish relationships.

Data-Driven Insights for Informed Decisions

Shopify's robust marketing insights and analytics provide businesses with valuable data to make informed decisions and optimize their marketing strategies. To ensure their marketing aligns with their client base and company goals, businesses may assess the efficacy of their campaigns, obtain insights into consumer behavior, and discover trends.

Tailored Experiences for B2B Customers

Shopify caters to the unique needs of B2B businesses, enabling them to manage both B2B and DTC customers effectively.
Businesses can create customized storefronts, manage B2B-specific orders, and optimize inventory for both retail and wholesale channels.
This flexibility ensures that B2B businesses can provide their valued customers with a seamless and personalized experience.

Capturing Leads with Shopify Forms

Shopify Forms, a free email capture app, seamlessly integrates with the Shopify ecosystem, enabling businesses to capture leads and nurture them into loyal customers. Businesses can create customized forms to collect customer information, trigger automated marketing campaigns, and segment their customer base for targeted messaging.

Customer Segmentation for Personalized Outreach

One of Shopify's many features is dividing customers into groups according to demographics, geography, and past purchases.
This segmentation allows businesses to personalize their messaging, send relevant recommendations, and tailor marketing campaigns to specific customer groups, enhancing the overall customer experience and driving revenue growth.

The Tools You Need to Grow and Thrive

Shopify empowers entrepreneurs to streamline operations, manage inventory effectively, and achieve their business goals with comprehensive tools and features. These tools simplify complex tasks, automate repetitive processes, and provide valuable insights, enabling businesses to focus on growth and expansion.

Centralized Control for Streamlined Operations

A central Shopify admin dashboard is the nerve center for managing your business across all sales channels and store locations.
You can improve your productivity and make informed choices with the comprehensive perspective of your company operations provided by the centralized admin, which includes order processing and customer relationship management.
Shopify admin dashboard

Seamless Shipping and Fulfillment

Shopify Shipping centralizes everything you need to seamlessly manage fulfillment, inventory, and shipping processes.
With Shopify Shipping, you can access preferred carrier rates, print shipping labels, track shipments, and streamline order management. This comprehensive solution ensures that your products reach your customers efficiently and reliably.

Financial Solutions for Business Growth

Shopify offers a suite of financial products designed to empower your business growth. Shopify Balance provides a business checking account with an integrated debit card, while Shopify Capital offers access to working capital loans to fuel your growth initiatives.
Additionally, Shopify Bill Pay simplifies your payment process, and Shopify Credit provides a line of credit to manage your cash flow effectively.

Shop Pay for Enhanced Customer Experience

Shop Pay simplifies the checkout process for your customers, enabling them to save their payment details securely and enjoy a fast one-click checkout experience.
To further enhance conversion rates and average order values, Shop Pay Installments provides your consumers with different payment choices, such as purchase now and pay later programs.

Mobility for On-the-Go Management

The Shopify mobile app empowers you to manage your business from anywhere.
The mobile app lets you access real-time order information, respond to customer inquiries, track sales performance, and make informed decisions.
Shopify mobile app

Free Business Tools for Simplified Tasks

Shopify provides a range of free business tools to simplify everyday tasks and enhance your productivity.
The image resizer optimizes product photos for faster loading times and improved presentation, while the slogan maker helps you craft catchy taglines for your marketing campaigns.
Additionally, the refund policy and invoice generators create professional documents in a few clicks, saving you valuable time and effort.


Create, manage, and expand your online shop quickly with Shopify, a robust and versatile e-commerce platform.
You can use Shopify to sell anything, anywhere, and to anyone without any coding or technical skills.
You can also use Shopify to customize and expand your store to suit your needs and vision.
Shopify provides everything you need to succeed online: features, services, support, and more.
If you are ready to start your online business, sign up for a free 14-day trial on Shopify's website and see what Shopify can do for you. You can also check out some successful Shopify stores and stories to get inspired and motivated.

Shopify FAQs

Here are some of the most frequently asked questions about Shopify and their answers:

How does Shopify Plus vary from Shopify?

Shopify is the standard e-commerce platform suitable for most small and large merchants.
Shopify Plus is an enterprise-level e-commerce platform designed for high-volume and complex merchants needing more customization, scalability, and support.

How can I cancel my Shopify subscription?

You can cancel your Shopify subscription anytime by going to your Shopify admin, clicking on Settings, then Plan and permissions, Compare plans and then Pause or cancel your store.
You can pause your store for up to 3 months for a reduced fee of $9 monthly and resume it later.

Can I use my domain name with Shopify?

Yes, you can use your domain name with Shopify by transferring your existing domain name to or connecting your existing domain name to Shopify.
You can also buy a new domain name from Shopify, starting from $11 annually.

Can I sell anything on Shopify?

You can sell almost anything on Shopify as long as it is legal and not prohibited by Shopify's Terms of Service or Acceptable Use Policy.
You can sell physical products, services, subscriptions, digital products, memberships, and more.
However, you cannot sell illegal or restricted products, such as drugs, weapons, gambling, adult content, or counterfeit goods.

How do I get paid on Shopify?

You can get paid on Shopify by using Shopify Payments, the default and recommended payment gateway for Shopify.
Use Shopify Payments to accept various payment methods—including major credit cards, PayPal, Apple Pay, Google Wallet, and more—with no additional setup or costs.
Other payment gateways like Stripe,, or 2Checkout are also available. However, they may impose extra costs.

How do I get help with Shopify?

If you need support, you can contact Shopify's customer care team 24/7 by phone, email, live chat, or social media.
You can also get help with Shopify by accessing their knowledge base, which contains articles, guides, tutorials, videos, and more.
You can also get help with Shopify by joining their community, which includes forums, blogs, podcasts, webinars, events, and more.
You can also get help with Shopify by hiring their partners and experts to help you with your store's design, development, marketing, or optimization.